Transnational Management Textbook: Cross-Border Business Strategies, Case Studies & Essential Readings for Global MBA Students | International Business Education Resource
Transnational Management Textbook: Cross-Border Business Strategies, Case Studies & Essential Readings for Global MBA Students | International Business Education Resource
Transnational Management Textbook: Cross-Border Business Strategies, Case Studies & Essential Readings for Global MBA Students | International Business Education Resource
Transnational Management Textbook: Cross-Border Business Strategies, Case Studies & Essential Readings for Global MBA Students | International Business Education Resource
Transnational Management Textbook: Cross-Border Business Strategies, Case Studies & Essential Readings for Global MBA Students | International Business Education Resource
Transnational Management Textbook: Cross-Border Business Strategies, Case Studies & Essential Readings for Global MBA Students | International Business Education Resource

Transnational Management Textbook: Cross-Border Business Strategies, Case Studies & Essential Readings for Global MBA Students | International Business Education Resource

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Description

TRANSNATIONAL MANAGEMENT focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

Reviews

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- Verified Buyer
This is an information "dense" book. It does have a large variety of cases that support the overall chapter text. It doesn't really work as a "reference" book though (not really intended to be). This is almost like a "Harvard Business Review" textbook as opposed to a "fact-based" text. So if you want some information of the principles of international strategy and some real world examples pick this one up.